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Musk documentary expands to nearly 500 screens without TikTok ads
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Bleecker Street has a Musk documentary expanding to nearly 500 screens and a banned TikTok advertising account. The distributor can get the film into cinemas. Getting an invitation onto your phone requires a separate audition.

Bleecker says it is appealing. That puts the people selling tickets on two clocks: the theatrical expansion is happening now; the appeal has its own timetable. An account restored after the audience has chosen its weekend plans would make a lovely administrative souvenir.

Elsewhere, Harry Styles has invited filmmaker John Wilson behind the curtain of his Madison Square Garden residency. Access is something entertainment knows how to package and sell.

The Musk film exposes another permission sitting underneath that business: access to prospective viewers. Whatever prompted the ban, its immediate consequence lands with the distributor trying to reach them. While Bleecker appeals, the film’s cinema footprint is growing without that advertising account.

Sources
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