Elizabeth Holmes has become the sort of cinema attraction that gets more room when a Batman villain arrives. Somewhere, a franchise development meeting could have been an email.

“You Can See Everything” expands to 2,600 theaters this weekend, with Clayface entering the box office after Thursday previews. Cinema owners have given the documentary considerably more seats to fill. Surprise is excellent publicity. It cannot buy popcorn.

On October 19, we wrote that the surprise opening left A24 with the harder business of keeping cinemas full. Now exhibitors have enlarged that problem, enthusiastically. Their bookings give ticket buyers more chances to see the documentary and put more of the weekend’s available seats behind its appeal.

The documentary gets a bigger stage. Cinema owners get to count the empty chairs.